I-Venture @ ISB
After realising the amount of plastic waste generated in India, Anish Malpani decided to make the world’s first sunglasses from recycled packets of chips.
This multi-layered plastic waste is considered impossible to recycle with close to 0% being recycled globally. 80% of all ocean leakage is flexible plastic packaging. It’s honestly the worst.
At Ashaya | WITHOUT™, they have founded a way to extract materials from it using our patent-pending process to produce high-quality materials and products, starting with sunglasses (and coasters). We do all this while genuinely empowering waste-pickers. And a lot more.
These sunglasses might be the most sustainable sunglasses you’ll ever own, both environmentally and socially. And not just that, they are highly functional – UV polarized, durable, bendy and comfortable.
Ashaya | WITHOUT™ is one of our SISFS portfolio startups supported by Startup India, and we can’t be more proud of them.
Watch this video to see how they do it.
